Estee Lauder

Estée Lauder Companies Inc. was founded in 1946 by Joseph and Estée Lauder. In 1953, the company introduced its first fragrance, Youth Dew, in the form of a bath oil that doubled as a perfume. Youth Dew continues to be a worldwide bestseller for the company. In 1964, the company launched Aramis, Inc., to produce prestige fragrance and grooming products for men. Over the years, Estée Lauder Companies Inc. would expand its offerings through the launch, acquisition, or licensing agreements of multiple fragrance and cosmetics companies.

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